XCampaign Strategy, Film
KENNEDY CENTER
SOCIAL IMPACT MISSION STATEMENT
How do you reimagine your platform to reach a younger demographic? How do you expand your brand to reach new audiences? These were core questions posed by the Kennedy Center’s Social Impact team when they came to us earlier in 2021.
We built relationships with their team and spent time getting to the heart of what they wanted to achieve. We came to them with ideas that matched their desire to reach a younger demographic – the result was a film campaign that featured cutting-edge talent. We produced a video that brought together Kennedy Center staff with local artists.