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Event Curation, Campaign Strategy, Film, Content
KENNEDY CENTER: FIELD DAY
The Kennedy Center reached out and asked that we curate an event. We pitched the idea of hosting a three-day festival, including a film festival to give a platform to emerging filmmakers.
We launched an open call for submissions to the film festival – with over 50 young artists under the age of 30 from across the country submitting their short films to the festival.
We launched an open call for submissions to the film festival – with over 50 young artists under the age of 30 from across the country submitting their short films to the festival.
We pulled together a dynamic line-up of artists and built out an arts market for the event that featured young businesses and artists, providing them with a platform to promote their work.
Anytime we’re curating an event we also make sure to plug into digital marketing strategies to maximize impact and ensure we’re tapping into digital audiences – for this event we commissioned a handcrafted Instagram wall pop-up, and we streamed the film festival screening on Kennedy Center platforms.
Anytime we’re curating an event we also make sure to plug into digital marketing strategies to maximize impact and ensure we’re tapping into digital audiences – for this event we commissioned a handcrafted Instagram wall pop-up, and we streamed the film festival screening on Kennedy Center platforms.
We went a step further and did a three-day takeover of Kennedy Center’s social media pages – a platform that has an audience of over 100k followers on Instagram alone. We coupled this strategy with reposting content on our platforms and tapping into our own network to reshare content from the festival, immediately expanding social media reach to a younger demographic.
The culmination of this work will be a short documentary on the festival, which the Social Impact team will be able to utilize for their own marketing purposes. This is the 44:21 approach – looking at a project holistically and using our experience as young artists ourselves to maximize the reach of our partners and the content we develop for them, centering impact every step of the way.
